The Best Anicdote to Narcissism Is Empiricism

The best anicdote to narcisism, and especially male narcissism, is empiricism. You know, you can think you have the greatest ideas of how to talk about this thing, and then you test them, and you learn that, well, it that would beat the opposition. But there was another message that i didn't realize was going to do even better. So in the meantime, since the political rain came out 15 years ago, i've tested about a million messages with over a hundred thousand voters. And so this next book is going to have the benefit of not only the background in psychology and neuro science, but having actually tested these things in real politics with real