
155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Metrics & Chill - Predictable Growth for B2B
00:00
The Importance of Measuring and Monitoring for ABM Success
They discuss the importance of tracking marketing, sales, revenue, and customer success metrics with a centralized system and highlight the benefits of implementing an account-based marketing (ABM) strategy.
Transcript
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