2min chapter

Metrics & Chill - Predictable Growth for B2B cover image

155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)

Metrics & Chill - Predictable Growth for B2B

CHAPTER

The Importance of Measuring and Monitoring for ABM Success

They discuss the importance of tracking marketing, sales, revenue, and customer success metrics with a centralized system and highlight the benefits of implementing an account-based marketing (ABM) strategy.

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