The 4 best types of content to post in the lead up to your digital product launch
Imperfect Action
Effective Content Strategies for Digital Product Launches
The chapter emphasizes the importance of creating content that addresses mistakes, misconceptions, and audience hesitations when launching a digital product. It discusses the value of lead magnets in building an email list and nurturing leads through various formats beyond traditional PDFs or videos. Additionally, the chapter highlights the significance of showcasing transformation examples through testimonials and case studies to inspire the audience and enhance the product launch strategy.
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