Scaling spinal decompression doesn’t have to be complicated. Dr. Pete sits down with Dr. Chad Glines and Dr. Caleb Braddock of Genesis Back & Neck you’ll hear how two chiropractors grew from one clinic to more than 70 by sticking to a simple, principled model built on the DRX9000, clear systems, and strong partnerships. They share how disc patients need a different approach, why one protocol beats constant tweaking, and how the right structure can create freedom, consistency, and predictable outcomes for doctors and patients.
In this episode you will:
- Learn how to pair clinical excellence with systems that scale
- Understand why disc patients require a different communication style
- See how one machine and one protocol can standardize results
- Identify the traits of partners who succeed quickly versus those who stall
- Discover a cash-based model that drives both impact and freedom
Episode Highlights
01:32 – How Dr. Caleb and Dr. Chad came together to serve disc patients with a new model
03:17 – Why disc cases were the hardest to manage with traditional chiropractic care
04:21 – The origin of Genesis and how combining systems with decompression created a breakthrough
05:30 – The first expansion and how one partnership grew into 70 offices in 26 states
07:13 – Forming the partnership quickly and the unique challenges of merging practices
08:25 – Why disc patients require a completely different consultation and ROF
09:12 – Discovering Genesis as a principled decompression business aligned with chiropractic values
11:21 – Why seasoned chiropractors with established offices are the best partners
12:42 – Referral-based growth and why alignment matters more than advertising
14:54 – Defining success by aligning vision, values, and behaviors
16:01 – Identifying ideal partners who are coachable and ready for a proven recipe
17:30 – Why Genesis insists on one machine and one protocol for predictable outcomes
23:07 – The DRX9000 advantage and why true decompression differs from traction
24:27 – Building confidence through results and standardized care protocols
26:35 – Plug-and-play systems that save time and act like a “comfort blanket”
27:20 – The “do it stupid” concept and how overthinking stalls success
28:51 – A success story: multiple months at $100K+ from decompression services
31:05 – Trends in chiropractic and why Genesis is built to outlast fads
33:18 – Disc herniation as a growing problem that requires mechanical solutions
34:24 – Long-term stability and why decompression offers lasting impact for practices
37:25 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth.
Resources Mentioned
Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
For more information about Medic Cloud please visit: https://mediccloud.com.au/
Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
