SUSU - The Power of Education

This week’s podcast guest is Wemimo Abbey, a 30-year-old entrepreneur already making waves in the apartment business as Co-Founder and Co-CEO of Esusu. Esusu allows lower income renters to use their rental payments to help build their credit scores to create a pathway to their personal financial health. Wemimo and his cofounder only just started the company in 2018, it is now valued at over $1 billion and used by over 50% of the nation's largest owners and operators of apartments.

Wemimo credits his journey from Nigeria to Minnesota and his mother’s hard work and focus on his education as pivotal contributions to his entrepreneurial success and desire to support underserved communities. 

The story of how Esusu was started leads Wemimo to talk about the win-win-win construct built into the program. This design supports the renters, the landlords, and the credit bureau while also providing solutions for homelessness with relief programs during COVID. 

The process of creating a start-up in real estate requires strong relationship-building skills. Wemimo shares how he and his partner built synergy with other companies through relationships that helped catapult Esusu to success. Don’t miss this episode with Wemimo and his timeless advice for creating a meaningful career in real estate.