2min chapter

IDEA GENERATION cover image

Marc Eckō Built A Creative Empire, Almost Lost It All, + Came Out On Top

IDEA GENERATION

CHAPTER

The Convergence of Brands

The level of collaborations weren't at the fever pitch that when Ronnie, who's a very gifted merchant, was running Kith in 1997. We did all sorts of collabos, but it almost came, and that was like a very ad hoc thing. I don't even know that we called it collaborations. And I go back and look at some of that stuff. It was fun.

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