Three Rules cover image

Death to the Status Quo

Three Rules

CHAPTER

How to Grow a YouTube Channel and Not Copy What Others Are Doing

I think the most authentic stuff you put out is when it's your own sort of idea. We just did this recently where like, we pay a lot of money to Mailchimp just for like to host the subscribers. And I think we're probably cleaning one to 200,000 people from our email list, like probably this month. Because people, you know, and probably for good reason, sometimes people liked it for one time and now they don't or there's an email that was from their old job, doesn't get checked.

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