In this episode of To The Point, host Chris Yano sits down with Chad Peterman of Peterman Brothers to reveal the business playbook they wish they’d had a decade ago. From marketing strategy and branding to leadership, hiring, and operations, this episode is packed with proven lessons for contractors and home service business owners.
💡 What You’ll Learn:
- The marketing channel Chad wishes he’d doubled down on early
- How branding and storytelling built the Peterman Brothers name
- The importance of measuring ROI and tracking marketing performance
- Why your call center is your sales team (and how to train it like one)
- The hires that changed their business — and the bad ones that hurt
- The turnover process that keeps installs flowing all year
- Actionable tips for smarter scaling, systems, and leadership
⏱ Timestamps:
00:00 – Intro + Halloween dad jokes
06:00 – Marketing & branding insights
20:00 – Hiring and leadership lessons
31:00 – CSR coaching & AI tools
41:00 – Operations and turnover process
50:00 – Final takeaways
🔗 Resources Mentioned:
- Peterman Brothers
- Prolific Brand Design
- RYNO Strategic Solutions
Thank you to our Sponsors!
Rilla: https://www.rilla.com/tothepoint
Chiirp: https://chiirp.com/
Contractor Commerce: https://www.contractorcommerce.com/ryno/
Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint
Avoca.ai: https://avoca.ai/r/tothepoint
👉 Subscribe for more episodes on marketing, leadership, and growth in the home services industry.
👍 Like the episode if you learned something new.
💬 Comment your biggest takeaway below!
🔔 Turn on notifications so you never miss an episode.
