Ep 243 - Midtown Athletic Clubs | Re-Imagining the Fitness Industry | Richard Earney
Escape Your Limits & LIFTS
00:00
How to Personalize a Marketing Campaign
Our launch programme, which is the first thing they see and guides their whole sales process, is these 18 aspirations that you pick. And different personas pick different aspirations, and you can start to match it up. The aspirations are very visual with key words over the top. So this is what people are interested in. That was like half way down pre covid now is at the top. E, coming back saying, forma sitle live longer, all day. Energy. Moa modbost, it's interesting, right? So this is how we find our circle. We're looking at everybody as kind of a whole. Butl i was with a guy a couple of
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