367: How To Do “Sales as a Service” with Debra Senra
The Predictable Revenue Podcast
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Mastering the Narrative Arc in Proposals
This chapter explores the effective application of narrative arcs in communications, particularly in proposals, focusing on the balance between reinforcing key points and avoiding redundancy. It also addresses the frequent unawareness companies have about their narrative strategies and presents a service aimed at enhancing storytelling effectiveness.
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