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Why Most Experimentation Programs Fail featuring Manuel Da Costa

Experiment Nation: The Podcast

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Bridging the Trust Gap in Experimentation

This chapter examines the evolution of experimentation practices and the critical disconnect between insights generated and their influence on business decision-making. It critiques the prevailing mindsets that hinder innovation, advocating for experimentation specialists to be recognized as strategic advisors and suggesting improved methods for communicating insights to stakeholders.

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