How to Be a Partner With Your Client

If you're writing an email to say, hey, I think these two subject lines are both really strong. If you have the ability, I would recommend, let's A.B. test this and see which one performs better. And so doing things like that with your client really make a huge, huge difference. But don't think of yourself as just a freelancer; think of yourselves as being on their team. You and your client contributing to that company being as successful as it can be.