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Staying Above Water | India-US relations, the luxury industry reimagined, trouble with regulation, zombie companies

Wall Street Week

CHAPTER

Reviving the Zombie: Barnes & Noble's Turnaround

This chapter examines zombie companies, focusing on their rise in financial markets and the revival of Barnes & Noble from near-bankruptcy. It highlights the importance of strategic decision-making, community engagement, and understanding consumer needs in transforming struggling businesses.

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