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BFCM 5: Cherene Aubert From Bobbie Baby

The Andrew Faris Podcast

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Introduction

Shireen is currently the head of growth at Bobby Babyco, a monster of an e-commerce business. She was the director of strategy at Common Thread Collective. Shireen's number one big idea: You got to wake up at 4.57 AM and play the Rocky theme song from the montage. Even if your numbers aren't hot, the tweets will be hot.

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