"Life can only be understood backwards, but we must live it forwards. We'll use machine learning to try and get as good a handle on people customizing o where we feel it might do them damage" "I don't know whether e s g is going to end up being a great out performer," he says of the show's joke portfolio. 'What's the best performing joke portfolio we ever put together? The vice portfolio. Bat alcohol, casinos, pharmacuticls. Tobacco, kills, kills'