I was going up against a pretty big competitor, which was the people that were calling plumbers pretty much every single day. How do I compete? Some dude working out of his parents garage in New Zealand, how do I compete with yellow pages? It's simple. Look at a niche, find it, focus on something small, find out what their problem is by talking to them and then provide a solution. Then very quickly I was able to get more clients and more clients before long I had too many clients. That is the power of breaking business down to its first principles and finding a problem and then solving it.

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