I was going up against a pretty big competitor, which was the people that were calling plumbers pretty much every single day. How do I compete? Some dude working out of his parents garage in New Zealand, how do I compete with yellow pages? It's simple. Look at a niche, find it, focus on something small, find out what their problem is by talking to them and then provide a solution. Then very quickly I was able to get more clients and more clients before long I had too many clients. That is the power of breaking business down to its first principles and finding a problem and then solving it.
What problem are you solving? For who? With what solution? What makes your solution different? And most importantly: What would the perfect solution look like? These are the things you should be spending most of your time thinking about as an entrepreneur. NOT taking photos of your food, Gucci duffle bag, and shitty snakeskin loafers to get social media followers to think you're rich, and maybe buy your stuff. Right now the entrepreneur market is in a state of mass confusion. Why? I believe most people's targets and goals are vague undefined entities. And when you build a mind, business, and strategy based upon vagueness, you build nothing of value and cause confusion. This is why you need to think: What does perfection look like? Defining the perfect solution your customers would dream of in a world unconstrained with today's reality will open your eyes to what they really want. Your goal should be to make progress towards it. Innovation begins here!