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How To Convert Prospects Into Buyers Using Email Onboarding - With Kyle Jordan

The Art of Selling Online Courses

CHAPTER

Email Marketing - Is There a Reengagement Sequence?

You could certainly move them to some type of re engagement sequence if they didn't open anything at a game and got your lead magnet. The other thing you could do, like I said, is just give it a little while run them through your newsletter that type of thing. And then have a disengaged segment on your list. So that way you know who it is, you know how many people there there,. You can track it and then you can decide for yourself. Do you want to scrub the list is the time to get that person off the list or mute them from campaigns because they're not going to help your performance.

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