The Founder & The Force Multiplier cover image

Derrick Scarpaci & Katherine Williams on the Human Element of Brand Building

The Founder & The Force Multiplier

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How to Choose the Right Colors for Your Brand

The colors that you choose about your brand are the most primal way to communicate what you do. If you're trying to do a luxury brand and you don't have grounded earth tone colors, does it want to establish brand you're gonna struggle. The third thing that you really need is to make sure that you understand your brand's voice.

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