Bloomberg Businessweek Weekend - July 7th, 2023
Bloomberg Businessweek
00:00
How to Reach the Consumer With a Brand Ambassador
The lifeline of smaller companies or craft spirit companies like ours is what we call liquid to lips. Most brands that started off actually fell off or folded because they didn't have that already brand recognition. But we pivoted. We did some things within our supply chain, which mattered. And do that instead of relying on the traditional way of introducing customers through experiential marketing.
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