E207 Chris Keune, VP of Data Product & Insights at Kargo
The Alldus Podcast - AI in Action
00:00
Adtec - What's the Biggest Change in the Adtec Industry?
Cargo has been working with Fortune 500 companies to help them understand their audience. The company is using data science and machine learning techniques in a bid to improve the way they can target customers. They are looking at things like sentiment, emotional residence of an article as well as what it's talking about. And this could be used for new advertising campaigns or brand strategies.
Transcript
Play full episode
