Navigating the Challenges of Music Discovery in the Digital Landscape

Today’s Future of Music episode comes from Ariel Shapiro, The Verge’s lead reporter of HotPod, our weekly newsletter about the audio industry. Last week on the show we talked about old music… specifically how the back catalog is a big part of what makes “new” music. This week Ariel picks up right where we left off, with the revival of stars from the past on platforms like TikTok. But what about new… undiscovered talent? Is that even a thing anymore? Can a budding artist find their place in the world of viral video? Ariel explores the complicated relationship between musicians and platforms.

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