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486 - Turning the Wholesale Bourbon Marketplace Online with Rob Arnold of Barrel Hub

Bourbon Pursuit

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Revolutionizing the Whiskey Barrel Marketplace

This chapter explores the innovative changes in the whiskey marketplace, emphasizing the shift towards transparency and accessibility in purchasing whiskey barrels online. The discussion contrasts the historical relationship-driven market with the modern consumer desire for an open and efficient buying experience, while also addressing the industry's challenges rooted in prohibition and secrecy.

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