The Future of India's Electronic Devices Industry

Mohit berman, the executive vice chairman of trber india believes brant everedy is still a well known consumer brand that has significant potential. The dry sale market to day is around 15 hundred crow rupees in size. But then there are segments within the industry, like altaline, that are growing very fast. We plan to go after that segment for soreBesides upgrading our range and focusing on lighting to so our strategy over the short to medium term has clear engendars. One is to consolidate our current position in the dry sale and flashlight market, and then look for newer business opportunities in the medium ter both in batteries and in some new categories too.