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YUM! Brands: David Novak

Wisdom From The Top with Guy Raz

CHAPTER

Peza, Isn't It Amazing?

i always believed in doing best practice visits and looking to see what other people are doing in other categories. If if they're doing it there, how could we do it here in a way that works for us? You know, another good example, this is a when i was running marketing for peza hut ino. One of the hot new concepts in the peza industry at the time was california petza kitchen. The lovers line of pita is the biggest line of peta in a peza categoryto day.

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