Intrinsic Branding -- Justin Foster & Emily Soccorsy // Root + River
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Foundation of Brand Strategy
Marketing is really not just about positioning, but about the conversation you want to start and have in the market. Jeston: All this brand strategy and foundation doesn't mean anything unless you can operationalize in the world. "It's about identifying those two or three places and platforms you want to be," he says.
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Transcript
