The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

420. Boosting Local Economies with Behavioral Science (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Innovating Urban Solutions Amidst COVID-19 Challenges

This chapter explores the strategic launch of the Akronite application in Akron, Ohio, as the company responds to the challenges brought on by the COVID-19 pandemic. It highlights the establishment of a coronavirus response task force and the collaborative efforts with city officials to address emerging urban needs, particularly in supporting small businesses and sharing vital information.

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