2min chapter

How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

How I Built This with Guy Raz

CHAPTER

How to Write a Business Plan

We wrote a business plan only because we felt like it was the only way the bank was going to lend us money. Ben actually borrowed two out of th four thousand from his father, but that was fine, cause that was our commitment to each other. So bet ben and i each had four thousand dollars. And that, you saved a just ye.

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