9min chapter

To The Best Of Our Knowledge cover image

Cult of the Self

To The Best Of Our Knowledge

CHAPTER

Self-Creation in the Age of Authoritarianism and Social Media

This chapter examines the interplay between self-creation, consumerism, and authoritarianism, tracing their roots in historical figures and philosophical ideas. It discusses the implications of modern branding and social media on personal identity, revealing how perceptions of self-worth are manipulated by advertising and algorithms. The conversation raises critical concerns about individuality, privacy, and the societal shift toward curating identities for consumption rather than authentic living.

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