I think it really depends because that brand name does matter I mean like realistically if you haven't ever worked for a big sort of brand name maybe it's worth it to say like hey I've hit balls with Roger Federer before. The second part of this is also knowing what you care about like knowing being really honest and vulnerable with yourself, she says. We don't want to admit to ourselves certain things that we really do care about so for me for example I truly honestly do not care about prestige even though I'm a professor at Harvard but I do care a lot about financial safety.