Pepsi's Tumultuous Rise: A History of Competition and Controversy

This chapter explores the complex history of Pepsi's acquisition by Charles Guth and his motivations rooted in rivalry with Coca-Cola. It highlights pivotal moments in Pepsi's strategy, including innovative pricing and aggressive advertising during the Great Depression, while also examining the racial dynamics present in the branding of both soda giants. The narrative sheds light on the unethical practices of Guth and the transformative leadership changes at Pepsi that sought to address a broader market, all within the context of America's racial tensions.