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Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers

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Monetization Strategies and Affiliate Offers

The chapter explores the intricacies of affiliate deals and revenue generation through membership subscriptions, highlighting the Ascension ladder concept with varying price levels and perks. It delves into trigger campaigns in email marketing, discussing the importance of testing and optimizing copy for higher engagement. The conversation also touches on optimizing email lists for sales, selecting relevant affiliate offers, and pricing strategies for subscriptions to drive revenue.

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