4min chapter

Stupid Sexy Privacy cover image

What's (Club) Got To Do With It & Why You Need a Yubikey

Stupid Sexy Privacy

CHAPTER

The Invasion of Privacy: Data Tracking in Retail Stores

This chapter delves into the invasive methods brick-and-mortar stores use to track customer behavior through smartphones, contrasting it with the personal interactions of traditional shopping experiences. It emphasizes the limitations of data-driven approaches in building authentic customer relationships and the irreplaceable value of human connection in retail.

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