The Appeal of Lead Gen Businesses (Especially Old Ones)
Acquiring Minds
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Expanding Client Base and Exploring New Niches
The chapter discusses the growth of the business since acquisition, primarily through increasing PPC spend on Google ads. They explore expanding into new niches like dental implants and cosmetic patients, and the challenges faced in determining profitability. The strategies of building organic presence, acquiring local businesses, and finding profitable geographic or service markets are also highlighted.
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