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In this AI marketing podcast episode, Dan Sanchez and Ken Freire declare that the old king of marketing—content—has been dethroned. The new king? Original ideas. As AI makes it easier than ever to produce content, it’s originality that sets creators and marketers apart. This episode dives into how to uncover, evaluate, and sharpen your own original ideas to build authority and solve real problems.
My Favorite AI Tools
Resources Mentioned
Timestamps
- 00:00 — Content is dead; originality is king
- 01:45 — Avoid random ideas: start from real problems
- 03:40 — Seven ways to make an idea unique
Lived experience
Earned expertise
Synthesis of disciplines
Point of view & values
Constraints as creativity fuel
Taste and curation
Iteration speed - 21:53 — Why podcasting is ideal for sharing ideas
- 22:10 — How to take inventory of your ideas
- 26:05 — How to refine and sharpen your ideas
- 31:02 — The ultimate test: who has it worked for?
- 32:01 — Five-part framework to test your idea's strength: True, Helpful, Transferable, Repeatable, Sharpened
- 34:36 — Call to action: start your inventory
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