Hear from the GOAT of marketing!
Our guest this week is Seth Godin, marketing mastermind, public speaker and best-selling author. You may know him for one of his 20 books, including his newest book, The Practice. He is also the founder of Akimbo, hosts the Akimbo podcast, and creates some of the most sought-after marketing courses online, including the altMBA.
Today, we talk with Seth about some of the core principles of marketing and how they apply to everyone - not just marketers! We also dive into his inspiration behind his newest book, The Practice, how to approach creativity as a professional, the importance of generosity with ideas, and why people may be holding themselves back from success without knowing it. This is an episode you won’t want to miss!
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Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com
Timestamps:
01:21 - Seth’s Failures over his Career
03:36 - Why Imposter Syndrome is Widespread
05:25 - What is Permission Marketing?
07:51 - How to Know When Content is Relevant
10:13 - Explanation of Smallest Viable Audience
14:39 - Why We are Addicted to Stories
19:57 - What are Marketers Doing Wrong in 2020
22:27 - Personalization vs. Permission Marketing
24:16 - Seth’s Opinion on Automation Tools
27:22 - Why Seth Decided to Write His New Book, The Practice
29:09 - Problem on Focusing on Outcomes
31:10 - The Juggling Analogy
33:20 - Definition of a Leader
34:23 - Definition of Art
35:17 - The Importance of Generosity
37:05 - Why People Hold Their Work Back
38:03 - Why Writers’ Block Doesn’t Exist
40:58 - Profession vs. Hobby
42:20 - Seth’s Secret to Profiting in Life
Links Mentioned in the Episode:
Seth’s Website: https://www.sethgodin.com/
Seth’s New Book, The Practice: https://seths.blog/thepractice
Seth’s Blog: https://seths.blog/
Seth’s Podcast, Akimbo: https://www.akimbo.link/
Seth’s Workshops: https://www.akimbo.com/
