S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers
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Introduction
Before we really had a great process, I think we were just throwing up a bunch of shit at the wall. Same add, same exact thing, changing just one variable at a time. And then you can kind of get into multi-variant testing. It is not just a test for the sake of getting winners, but for the purposes of generating learning.
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