Ep. 84 Jon Alexander on the possibility of opening up a Citizen Future
Leadermorphosis
The National Trust - What Are You Really Trying to Do With It?
I do really love the National Trust as an organisation and I worked there for a little while when I came out of the advertising industry. It was largely about like rescuing in a sense the organisation from the consumer paradigm. And that manifested in some lovely work way back then which like a campaign called 50 Things to Do Before You're 11 and 3 quarters. The joyful story of that is when it was first in development, it was actually a very quite presaic marketing campaign called Get Outdoors with the National Trust. We don't just own big old houses. Not just sell days out in order to fund looking after those things in spite of people.
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