This episode of idea to start a podcast is brought to you by our good friends at build.com. They're a development agency that helps early stage startups build and launch scalable revenue generating software businesses. Wedges are about turning overwhelming problems into well-ming ones. For 10k and roughly a month of work, build will get your validated product up and out.
Today, we're going to talk about one of the fundamental laws of startups - The Wedge. It's the best way to build trust when you have a product that's got a longer feedback loop or requires a lot from your early customers. We'll show a few examples and build out a framework to help guide you when you're looking for, and implementing, a wedge.