Introduction

It’s day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates. 

Yes, you heard that right. Those copy and creative templates you are following? 

Throw. Them. Out. 

Your voice, your selling positions, and your angles should be yours and yours alone. They should be representing you and your brand values, and shouldn’t sound a thing like anyone else’s.  If you want to stand out far above the noise and garner the attention of your ideal customers, you must be unique. 

Tune in to hear why:

- attention is currency

- overcomplicated copy isn’t stopping the scroll

- refusing to outsource may be hurting your business

- testing isn’t optional

- your copy and creative must bring out emotion

- and MORE.