2min chapter

Acquired cover image

Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

Acquired

CHAPTER

The Importance of Distribution Leverage in a Studio

"I have the great benefit at the moment of not being a venture capitalist in a firm, but having a lot of dough. So I am in a position where I can make these investments personally," he said. "If you don't have that distribution leverage, it's very difficult to aggregate enough value to justify a venture investment." He added: "You should just assume every venture backed studio is an amazing game ... It just should be one of the best games ever"

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