Why calls are the overlooked growth lever

Many dental practices are still running on outdated systems that create bottlenecks, limit growth, and leave compliance gaps unaddressed. While technology has advanced, too many practices are left paying the ‘dental tax’ for software that was never designed with dentistry in mind.

In this episode of The TechDental Podcast, host Dr Randeep Singh Gill speaks with Adrian Dray, UK Director of Partnerships at CareStack and one of the leading voices in UK dental tech. With a career that spans group data protection at IDH, GDPR consultancy, and senior privacy leadership in the banking sector, Adrian brings a rare combination of compliance expertise and strategic insight. Today, he helps dental groups and practices adopt CareStack’s cloud-native platform and its AI-powered phone system, VoiceStack, tools designed to solve the real pain points of growth, efficiency, and patient engagement. From uncovering why so many practices don’t know how many new patient calls convert into appointments, to explaining how scalable architecture helps micro-DSOs grow from five to fifty sites, Adrian offers a clear-eyed look at where technology is genuinely helping and where complacency holds practices back.

What You’ll Learn:

About the Guest:
Adrian Dray is the UK Director of Partnerships at CareStack, the all-in-one cloud platform transforming how dental practices manage operations and patient engagement. A trusted voice in UK dental tech, Adrian brings a rare mix of compliance expertise, AI innovation, and strategic growth insight. Before joining CareStack, he served as Group Data Protection Officer at IDH (mydentist), advised dental groups on GDPR, acquisitions, and systems integration, and later held senior privacy roles in the financial sector, including the Royal Bank of Canada. This cross-sector experience gives him a sharp perspective on how risk management and technology adoption intersect in dentistry. At CareStack, Adrian helps practices and dental groups move beyond outdated, fragmented systems by implementing cloud-native tools designed for scale. He also leads the rollout of VoiceStack, the UK’s only AI phone system trained on millions of real dental patient calls, giving practice leaders visibility into patient demand and front-desk performance like never before. Known for his straight-talking, practical approach, Adrian is passionate about helping dental leaders cut through hype, avoid costly compliance mistakes, and adopt technology that delivers measurable results.

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