Radical Transparency: How to Stand Out When Everyone's Lying
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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The Pratal Effect
The pratal effect is the idea that if you admit a weakness or you exhibit a flaw, you become more appealing. Bo and what arranson did in 19 66 with his colleague,. floyd, floyd and willeman, his colleagues. He recruited some to take part in a quiz. He gave that contestant the answers to the quiz. So the guie does amazingly well, gets 92 percent of the questions wry and wins the quiz by miles. But then as the contestant is finishing, he makes what americans will call a prat fall, a small blunder. And it's all about radical fucking transparency. It's all about admitting your flaws, being transparent, staying
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