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The "In-Place" Model For Higher Revenue Per Square Foot

WTF Gym Talk

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The Power of Storytelling

When there's curiosity, you are in a very good position. Now someone's brain has to work too hard to process it and they get confused. That becomes a different story. But that's why, you know, what Steven did, he created that in place model. They were called halos. He's branded it well. So there isn't an increase, I believe, in potential for sales when the story you tell makes sense. It should be so successful early on.

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