Discussing Developer Personas and Survey Analysis Delegation

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Exploring the categorization of developers into personas based on workflows, with each persona having an assigned advocate who conducts survey analysis for their group. The decentralization of post-survey work is emphasized as owners present analysis to executives and tech leads.

Max Kanat-Alexander and Or Michael Berlowitz (Berlo), share how they gather both periodic and real-time feedback from developers.

Discussion points:

Overview of the listening channels used by Max and Berlo’s team - [00:00:58]
Origin story of the Developer Engagement and Insights team - [00:02:49]
Perspectives on volume metrics - [00:05:00]
How the periodic surveys work - [00:08:51]
Investment required to build the periodic surveys and real-time feedback - [00:14:20]
How results are handled - [00:15:28]
How the real-time feedback tool works - [00:21:40]
Where the idea for the real-time feedback tool came from - [00:25:15]
Building an MVP for the real-time feedback tool - [00:028:58]
Other stakeholders involved in triaging feedback - [00:35:40]
The experience developers have when encountering the real-time feedback tool - [00:37:34]
How feedback collected via surveys differs from that of the real-time feedback tool - [00:40:44]
Advice for other teams considering implementing this approach - [00:41:46]