2min chapter

Ecommerce Marketing School cover image

A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597

Ecommerce Marketing School

CHAPTER

How to Test Your Emails

If you don't have alt text for your image, the inbox will re try to read the email. And if there's no text, it may not make it to the inbox at all. So breaking up images, even if you're going to do all images, putting alt text for each piece is like a really nice kind of step into the world of more text-based emails. But testing, always important with email. Do you test on product pages too? Do you kind of test different types of copy?

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode