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A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597

Ecommerce Marketing School

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How to Test Your Emails

If you don't have alt text for your image, the inbox will re try to read the email. And if there's no text, it may not make it to the inbox at all. So breaking up images, even if you're going to do all images, putting alt text for each piece is like a really nice kind of step into the world of more text-based emails. But testing, always important with email. Do you test on product pages too? Do you kind of test different types of copy?

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