630: Engaging Customers through Compelling Content | Rish Bhandari
Conquer Local Podcast
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Strategic Content Creation for Customer Journey Funnel
The chapter explores the strategic use of content at various stages of the customer journey funnel, emphasizing clear goal-setting for each stage. It discusses repurposing content for wider reach, challenges of maintaining quality, and utilizing video content for increased engagement. The importance of short, storytelling-driven educational content and the benefits of video content in marketing and personal branding are also highlighted.
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