CAC is useless
The Revenue Formula
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The Common Challenges With the CAC S-a Metric
CAC just by itself is pretty, it's pretty useless. You can't really use that for anything. So what are people doing? They're basically compounding it with something else. If you only look at the acquisition side, then, you know, you might be subject to some gaming that happens around it. It's very much focusing on segments that are easy to acquire but have a high churn rate.
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