Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M
DTC Podcast
What Makes the ODI a Dream Product?
One of the main things that a lot of people don't think about with these kind of products is the the viral coefficient so how many people are actually talking about the product and virality can be misinterpreted as you know this is viral on Instagram but that's not where the real penetration is. It's like through iMessage it's through people like snap chatting each other like that's the that's where the viral spreads, he says.
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