Challenges in Game Development and Platform Dynamics

The chapter explores the hurdles faced by game developers on platforms like Roblox and Fortnite, emphasizing marketing limitations and the impact of IDFA deprecation on game discoverability. It discusses the revenue sharing model of platforms, high fees, and the struggle to gain visibility amid established games. Additionally, it examines the industry's oversight of growth areas like real money gaming, loyalty programs, and the skepticism towards AI implementation and privacy concerns.