Sam Parr - Raising Normal Kids After a Major Exit
"World of DaaS"
Branding Dynamics: B2C vs. B2B
This chapter delves into the differing branding strategies employed by B2C and B2B companies, highlighting the tendency of B2B firms to rebrand after acquisitions. It emphasizes the importance of creativity and storytelling in marketing, advocating for a more holistic approach to branding that resonates emotionally with consumers. The discussion also reflects on building community brands and the strategic trade-offs companies face in balancing exclusivity and utility.
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